|American Girl, LLC|
Current logo of American Girl, LLC.
President and CEO
Pleasant Rowland (formerly; company now owned by Mattel)
“In Soviet Russia, doll retires YOU!”
“They're pretty much known for kicking us out of our career after years of milking the hell out of us.”
“You got it right, sister.”
American Girl is a line of dolls, books, and accessories based on ten-year-old girl characters that originally focused on various periods of American history from the viewpoint of girls and has now expanded to include dolls of and stories about contemporary girls. The company was founded in 1986 by Pleasant Rowland, and its products were originally purchasable by mail order only. In 1998, Pleasant Company became a subsidiary of Mattel. The company has been awarded the Oppenheimer Toy Award eight times.
The original dolls were a spinoff from the 18-inch dolls made by Götz in Germany during the late 1980s to the 1990s. Pleasant Rowland initially bought the remaining stock of Romina dolls from Götz in 1985-86, to be rebadged and marketed as Samantha Parkington, complete with books and various accessories. Around that time the company also released two other characters - Kirsten Larson and Molly McIntire, and in the 1990s American Girl introduced several other dolls from various time periods such as Felicity Merriman, Addy Walker, and Josefina Montoya, along with a line of dolls representing the modern era.
The AG line is known for its myriad of characters from different time periods in America, from the 1760s to the 1970s. The main historical characters currently consist of:
- Kaya'aton'my aka Kaya (1764): A Nez Perce Native American kid living in the Southwest; she loves to swim everyday and has a cool horse.
- Felicity Merriman (1774): Colonial tomboy from Williamsburg, Virginia. Known by her friends as a spunky, active little princess who's fed up with all the stuff that young ladies are supposed to do (or are they?). Also has a horse, and is pretty much known to be a staple of lulz among fans of the series, as she was often paired with fellow colonist Benjamin Davidson.
- Caroline Abbott (1812): A shipbuilder's daughter from Sackets Harbor, New York, caught up along with her family during the War of 1812, even going so far as to seeing her dad end up getting impressed by the British. Retired from the line in 2014 shortly after the BeForever reboot.
- Josefina Montoya (1824): daughter of a rancher in Mexican-controlled Southwest. Her mama just died before the start of her series, but she got over it when her aunt came in.
- Cécile Rey and Marie-Grace Gardner (1853): Two completely different girls hailing from New Orleans - a French-speaking African-American and a white kid, growing up during the time where black people are generally underappreciated.
- Kirsten Larson (1854): One of the OGs in the series, she was an immigrant from Sweden who came to Minnesota during the Pioneer days. She was rumoured to have died of dysentery in 2009, although it was later confirmed that she was to be retired from the roster in 2010.
- Addy Walker (1864): The first African-American doll; she first started off as a slave in North Carolina, then escapes to Philadelphia during the Civil War.
- Samantha Parkington (1904): One of the OGs in the series, she was also pulled out in 2009, but was re-released with the launch of the BeForever reboot in 2014. She's an orphan who lives with her rather conservative Grandmary during the
VictorianEdwardian era. She likes progress, new inventions, and is interested in the changes that was happening in the early 1900s. She also has her own internet meme together with Dwayne Johnson.
- Rebecca Rubin (1914): (Russian: Рэбэка Рубин) A Jewish immigrant living in New York, Becky has a passion for acting, and is aspiring to be one, much to the chagrin of her parents.
- Margaret Mildred "Kit" Kittredge (1934): A shrewd and resourceful kid from Cincinnati, Ohio, with a knack for journalism. Her dad had a car dealership back in the early Thirties, but a series of unfortunate events forced them to close it down in order to make ends meet.
- Molly McIntire (1944): The last of the original three gangstas; she lives in Illinois during World War II, while her father is serving in bomb-plagued England as an army doctor. Her stories center on changes that they had to deal with during the days when most of America is busy committing antics on Hitler during the war. Axed from the line in 2013, despite protests from those who felt that Mattel's doing it wrong with history.
- Maryellen Larkin (1954): Bubbly kid from Daytona Beach, Florida during the 1950s, she has an affinity for space exploration and the then-new medium of television especially shows like Davy Crockett and The Lone Ranger.
- Melody Ellison (1964): An aspiring Motown singer from Detroit, Michigan during the Civil Rights movement of the 1960s, she faces the issues of racial prejudice and efforts by groups to give equal opportunities to everyone regardless of ethnicity.
- Julie Albright (1974): Lives in San Francisco in The Seventies, and has been into a bunch of trials in her life, such as the divorce of her parents. She also has a Chinese BFF named Ivy.